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Part 2

7. Ezine Ads - create an ad for your product and find ezines that cater to your target market. Write several ads and track them until you find one that pulls well.

8. Signature file - include this all your online and offline correspondence. Set up your email client so that it does this automatically each time you send out an email. Include your name Cheap Marshal Yanda Jersey , who you are, what your business is about, a way to subscribe to your newsletter, your web site address and your email.

Link strategies

9. Write articles - ezine publishers are always looking for original content. You can include a link back to your web site in your signature file. If several ezine publishers (that may have thousands of subscribers) publish your article Cheap C.J. Mosley Jersey , you can get hundreds of links pointing back to your web site.

10. Reciprocal linking - get links from other sites that compliment yours. ie if you just offer web design and someone else offers search engine optimization you could exchange links with each other, thus adding to the quality of each of your sites.

11. Forums - offer your help to other forum participants then leave a link back to your site in your signature file. Popular forums are spidered regularly by the search engines, thus giving your site a link boost.

12. Offline marketing

Not all your customers are online. Market offline by including your web site information on all stationary ie letterhead, and business cards. Place ads in newspapers Cheap Joe Flacco Jersey , trade publications, send out postcards, fliers and get involved in local organizations such as the Chamber of Commerce. You can even set up your own local club or be a guest speaker for others.

Continuously evaluate, test and refine your web site marketing strategies so that you can apply them to any product. These are the keys to building a successful online business.

Here are the 6 Web Site Marketing Strategies discussed in Part 1 of this article.

Herman Drost is the author of the popular ebook: 101 Highly Effective Strategies to Promote Your Web Site Subscribe to his "Marketing Tips" newsletter for more original articles at: subscribe@ . You can read more of his in-depth articles at:
Perhaps the most common theme I've heard in working with business owners or managers is that they rarely have time to plan for the future. They are so busy with day to day tasks and responsibilities Cheap Lamar Jackson Jersey , just getting through their weekly ?To Do? list or fighting fires consumes all their time and energy, and then some.

Business owners often tell us that effective marketing strategies are not in place. Why? Because they are too busy selling. New products and services are not being developed. Why? Because they are involved in the delivery of existing products and services. Long-term planning is not addressed. Why? Because they are so busy working on this week's ?To Do? list.

The solution to these scenarios is to distinguish long term functions from short term functions. This doesn't mean deciding which tasks you will do today and which you will do at some point in the future. It means knowing which functions make the business healthy in the short term, and which functions make the business healthy in the long term. It's not that one is more important than the other ? you have to do both well.

The inevitable reality is that short term functions always crowd out long term functions. For example, let's say I'm in the technology business and provide both ?break and fix? work as well as installation of complicated networking systems. You hire me to develop a networked system for your business Cheap Trace McSorley Jersey , which will take some time, some thought, some development. I'm about to begin this project for you when another customer calls and says, ?My computer is down and I can't work until it's fixed.? Of course I rush off to handle that customer's short-term need at the expense of my long-term project with you.

Situations like this happen every day in every business. It's common for a business owner or manager to handle both marketing and sales for her business. You know you need to sit down and develop a marketing strategy for the next quarter Cheap Iman Marshall Jersey , but cash flow is tight so you also know you'd better get out there and sell something. Short term versus long term again.

The single most helpful action you can take to have the greatest impact on your business is to understand long term and short term functions, then separate them. Let's take a look at examples of both short term and long term functions:

SHORT TERM (if you do these well, your business will be healthy short term): - Accounting; - Administration (systems, procedures Cheap Ben Powers Jersey , policies); - Sales; - Operations; - Production; - Personnel (payroll, benefits administration).

LONG TERM FUNCTIONS (if you do these well, your business will be healthy long term): - Marketing (anticipating the market & future customer needs; innovation); - Research and Development; - Finance; - Staff development & training; - Corporate culture, teamwork.

The second step is to begin separating those functions for yourself and your employees Cheap Justice Hill Jersey , realigning responsibilities. Take a look at all the roles you play in your business. Do you have responsibility for both long-term and short-term functions? For example, are you handling both marketing and sales? Or handling both finance and accounting? Many business owners are spread all over the map.

Now look at the responsibility of each employee and ask the same question. Are they responsible for both short term and long term functions? I'm willing to bet that if they are, the long term functions consistently fall lower on the priority list.

The best case scenario is to have different people responsible for long and short term functions, as much as possible. Consider how to realign responsibilities so that certain employees are working primarily on long ter. Cheap Jerseys Cheap Jerseys China Cheap China Jerseys Cheap Jerseys Free Shipping Cheap Jerseys China Wholesale Cheap NFL Jerseys China Cheap Jerseys China Wholesale Cheap NFL Jerseys From China Cheap NBA Jerseys Wholesale NHL Jerseys