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by Michael Day
ROME http://www.edmontonoilersteamstore.com/adidas-patrick-maroon-jersey , Nov. 28 (Xinhua) -- Rome's Cinecitta, one of the world's most celebrated film studios, might finally be rising from the ashes. And ashes there were, with a series of fires in recent years adding to the woes of the production unit that gave the world classics including Hollywood epic "Ben Hur" and Federico Fellini's masterpiece "La Dolce Vita."
After years' of problems, including falling investment, strikes and those mysterious blazes http://www.edmontonoilersteamstore.com/adidas-oscar-klefbom-jersey , pessimism and decay now appears to be making way for optimism with news that 150 million euros (about 188 million U.S. dollars) of new business is on the way.
This week it emerged that the remake of "Ben Hur" will be filmed at the Rome studios. British super-spy James Bond is also due to visit.
Italian Culture Minister Dario Franceschini claimed that Cinecitta was making an "extraordinary comeback."
"Italy is continuing to attract and fascinate all of world cinema, offering the unique location of the city ... that after a dark period is once again the site of important international film production," he said.
What a difference a year makes. As 2013 drew to a close, the huge 100-acre production site, once Europe's largest, appeared to dying a slow death. Compared to its 1960s heyday http://www.edmontonoilersteamstore.com/adidas-milan-lucic-jersey , few films were being made and industrial disputes made the outlook even bleaker.
On Dec. 15, Cinecitta suffered its third fire in six years. A bitter dispute between studio workers, the government and the studios' private majority owners fuelled suspicions over the cause of the blaze, which tore through the set of "Big Brother."
In July 2012 another fire had swept through the site's famous Teatro 5, Fellini's studio of choice, just before the owners were due to meet with unions and workers at Rome's town hall. The previous blaze http://www.edmontonoilersteamstore.com/adidas-matt-benning-jersey , in 2007, destroyed sets of the BBCHBO series "Rome."
The battle for the heart and soul of Cinecitta, which was created in the south of the capital in 1937, came as the private owners sought to develop the Cinecitta brand, and, according to some Italian press reports http://www.edmontonoilersteamstore.com/adidas-mark-messier-jersey , consider job transfers for existing staff.
The plans came on the back of falling film production revenues. The government had sold 80 percent of its stake in the nearly bankrupt studios to private investors 16 years before.
Alberto Manzini, a spokesman for the entertainment division of the CGIL union, told La Repubblica newspaper then that the future of the site and even the future of Italian cinema could be in doubt as a resulting of falling investment in production facilities.
But the industrial disputes appear to have calmed down in the past 12 months. And attractive tax incentives, combined with the studios' famous reputation and the unique appeal of Rome itself, appear to have given Cinecitta a second chance.
Influential U.S. film industry magazine Variety has hailed the change of fortune for Cinecitta. It said that the site was "now reaping the rewards of a generous 25 percent tax break for foreign film shoots," the cap for which was raised to 10 million euros earlier this year.
According to Cinecitta Studios general director Giuseppe Basso: " We waited a long time for our incentives to be tailored to the needs of international productions. As soon as this happened some very important projects signed on http://www.edmontonoilersteamstore.com/adidas-mark-letestu-jersey , confirming that Rome and Italy can still be competitive internationally in a sector that has always been considered strategic."
Mario Latorre, an expert on TV and film finance at La Sapienza University, said the studios had excellent technical facilities, but he agreed the tax break was decisive.
"It's been very important. Thanks to this, people like Woody Allen have been making films in Rome." He noted that films did not even have to be fully produced or shot at Cinecitta' to benefit from the tax break advantage.
"Woody Allen did not make 'From Rome with Love' at Cinecitta, but the studio was credited as 'Executive Producer.' He got the tax break and Cinecitta got its Executive Producer fee http://www.edmontonoilersteamstore.com/adidas-mark-fayne-jersey ," he said.
News that Hollywood's MGM studio is to remake the 1959 multi-Oscar winner "Ben Hur" at Cinecitta is an even bigger boost for the film studios. The new version of the action classic set in ancient Rome will begin filming in February next year, with Jack Huston in the title role.
And from ancient world to the 21st Century: the 24th James Bond film is due to begin shooting in the Eternal City the same month. The fictional super spy will film important scenes at Cinecitta, in the southeast part of the city.
Reports suggest he will also parachute onto the city's famous Ponte Sisto bridge across the River Tiber and participate in spectacular, and improbable, car chases down the city's narrow, cobbled streets; scenes as unlikely as the one now presented by the Italian film industry: the rise again of Cinecitta.
Fellini once said: "When they ask me in which city I'd prefer to live http://www.edmontonoilersteamstore.com/adidas-leon-draisaitl-jersey , London, Paris or Rome, I answer: 'Studio 5 of Cinecitta.' It's the perfect place, full of emotion, thrills and ecstasy; it's what I feel faced with an empty studio: a space to fill, a world to create." That studio is creating new worlds again.
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