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 Geplaatst: 09-11-2019 10:01:22 Onderwerp: Let's look at 5 key phases you need |
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Developing an Online Marketing Strategy - 5 Key Phases Marketing Articles | January 17, 2010
Developing an online marketing strategy is a wise first step to take before you actually start marketing on the internet.
When initially identifying your target markets you will want to determine demand and the amount of competition you can expect.
Read on to discover a 5 step process you can use to guide you through your business planning stage to ensure your success online.
In order to successfully promote on the internet you need to develop a sound online marketing strategy with which you can guide your efforts. Marketing on the internet is different from the traditional offline tactics we have all grown accustom to. Offline firms create demand with their advertising whereas online the customer decides what they want and then goes looking for it. The need to determine what people are looking for is the first step towards establishing the strategic goals of your business. Based upon those findings you then move forward in developing a promotional plan with which to market your business.
Let's look at 5 key phases you need to move through to determine your market and the demand in order to establish the strategic goals that will guide your business.
Establish Your Target Market
Your very first step will be to narrow down those target markets you have an interest in. It is quite normal and actually recommended to focus on multiple markets initially so that you leave yourself with plenty of options. Besides it is inevitable that not all your target markets will prove to be worth the investment of either your time or effort.
Determine Profit Potential
Do the target markets you are looking at display income potential? If nobody is spending money in the niche than from a business standpoint it is simply not worth pursuing. There are relatively simple ways to determine this which involve doing a quick search using a keyword research tool which is particularly helpful in determining the number of searches a particular keyword receives over a specified period of time.
Now search 'demand' alone does NOT determine profitability but what does is the number of ads being displayed when you 'Google' these keywords online. The results you get when you do this type of online search will give you a good idea of the size and competitiveness of the market. Over on the right hand side is where you will see the paid ads. If people are willing to pay for ads the marke. Wholesale Authentic Nike Shoes Wholesale Air Jordan 2018 Wholesale Air Max Plus Wholesale Nike Vapormax Wholesale Nike Shoes Free Shipping Cheap Nike Air Jordan Shoes Cheap Authentic Nike Shoes Cheap Nike Air Max Wholesale Air Max China Wholesale Air Max Discount |
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